Three different amounts of work
People use “redesign” for everything from a new homepage photo to a completely new site. It helps to separate the work into three sizes, because each one changes a different part of the website.
Focused repair
- What changes
- Specific problems on the current site, such as a broken mobile layout, an unclear service page, or a missing contact path.
- Fits when
- The platform is sound, you can update it, and most pages still work. A few problems are getting in the customer’s way.
- Watch for
- Repeated fixes on a site no one can easily maintain.
- LearnCenter starting point
- Focused website improvement, from $1,000.
Redesign
- What changes
- The look, imagery, page organization, and messaging, on the platform you already have.
- Fits when
- The platform still works, but the site no longer represents the business or is hard to use on a phone.
- Watch for
- Keeping a page structure customers already struggle with under a new look.
- LearnCenter starting point
- Priced like a new website, from $2,000.
Rebuild
- What changes
- A new site, usually with new structure and content. Valuable pages and addresses are carried over or redirected.
- Fits when
- The site is hard to maintain, is missing basics such as a contact form, or the experience needs to change substantially.
- Watch for
- Losing search value from existing pages, and underestimating the content work.
- LearnCenter starting point
- New business website, from $2,000.
Questions that point to the right option
Work through these with the site open on your own phone. A “no” is not a verdict on its own, but several of them in the same column usually show where the problem sits.
- Can you, or someone you trust, log in and update the site today?
- If the answer is no: Regain access first. If no one can maintain the platform, a rebuild becomes more likely.
- Do the pages customers use most work on a phone?
- If the answer is no: Check the homepage, services, contact, and directions. A broken mobile layout on a sound platform is often a focused repair.
- Do the main pages describe what the business does now?
- If the answer is no: Outdated services or messaging usually call for content work and a redesign of the affected pages.
- Is there a clear way to get in touch from every important page?
- If the answer is no: A missing or hidden contact path is one of the most direct problems to fix.
- Can customers find practical details: hours, service area, location, and how to get there?
- If the answer is no: Add or reorganize those pages. A hard-to-find location can justify its own page.
- Do you know which pages bring in visitors or inquiries?
- If the answer is no: Check Search Console or analytics if you have them before changing addresses, so a rebuild can protect what already works.
- Do you know who controls the domain, hosting, and site accounts?
- If the answer is no: Find out before any project starts. It affects every option.
Three projects, three different answers
These recent LearnCenter projects started from different problems, so the amount of work was different each time. Client names and domains are withheld.
Building supplier · North Bay · Redesign of the existing site
The site was broken on mobile and used stock photos unrelated to the business, but it stayed on its existing platform. LearnCenter repaired the mobile experience, helped gather real photography, and reorganized the most-visited pages.
Read the case study: Building supplier · North BayElectrical service business · Complete replacement
The site was roughly 10–15 years old and had no contact form. LearnCenter replaced it entirely, edited copy the owner wrote, and added a contact form.
Read the case study: Electrical service businessAutomotive service business · Petaluma · Replacement with a practical new page
Customers had trouble finding the shop’s entrance. The replacement site added clearer service information, a contact path, and a Find Us page with a drive-in video of the route.
Read the case study: Automotive service business · PetalumaWhat a rebuild needs to protect
- An inventory of the pages that bring in visitors, rank in search, or lead to inquiries.
- The existing addresses (URLs) of those pages, kept where possible and redirected when they change.
- Useful content, page titles, and descriptions, carried over or improved rather than lost.
- Working forms and contact paths, tested before launch.
- Access to the domain, hosting, analytics, and any connected tools.
Cost follows the scope, not the label
Price depends on the number of distinct page layouts, content preparation, custom features, integrations, and migration work. When comparing quotes, check which of those are included, along with launch and handoff.
LearnCenter’s published starting points are $1,000 for a focused website improvement and $2,000 for a new business website. A full redesign is usually priced like a new website. The final price is confirmed in writing once the pages and layouts involved are known.
If you are still not sure
- The brief website review has no charge. LearnCenter takes a personal first look and replies within one to two business days. It can help identify which direction deserves a closer look.
- The written assessment starts at $200. It is the detailed option: a comprehensive written review with specific recommendations, followed by a discussion of the findings and priorities.
A second opinion on your site
Send the site and what is bothering you about it.
Send your website and a little context. LearnCenter will take a brief personal look and reply within one to two business days; this is not the paid written assessment.